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Toru Levinson

Posts by Toru:

Daniel J. Edelman (1920-2013)

There will never be another Dan Edelman – indomitable, ever modest, always resilient, ready for the next challenge. His story inspires us all.

We’re saddened to announce that our founder, Dan Edelman, has passed away.   To share your condolences or memories of Dan, please visit

January 15, 2013 in External posts, Our Ideas

A Day in the Life: Christine, SAE, Toronto

When talking about PR trends in Canada, it’s such a unique place to be as our overall market is much smaller compared to other regions in the Edelman network. In comparison to other markets with millions more people and more dollars invested in programs, it’s amazing to see what creative ideas our Canadian team is able to dream up for our clients.

Read more:  A Day in the Life: Christine, SAE, Toronto

January 9, 2013 in External posts, Our Ideas

Want To Work For A Global PR Firm? Here’s What You Need To Know

If you think you will be done learning after graduation, think again. Working in PR in any capacity requires you to continuously learn and grow.

In an agency, where you may cover several client types and industries – all with their own moving parts – it is paramount. Not only do you need to be on top of PR and marketing trends (as with any communications job), but trends in the various industries you represent, too.

Read more:

Want To Work For A Global PR Firm? Here’s What You Need To Know


December 18, 2012 in External posts, Our Ideas

Public Relations: A field where arts grads are thriving

Organizations are recognizing the importance of public relations as a strategic driver of business and the role it can play in furthering the business objectives of the organization, so they are investing more in PR. With the explosive growth that we are seeing in digital and social media, public relations firms are very well poised to take on that kind of work, given that we have always been about conversations and managing a world of multiple stakeholders.

Read more:
Public Relations: A field where arts grads are thriving
Five ways to break into the PR world

November 20, 2012 in External posts, Our Ideas

Edelman marks 60th anniversary

October 2012 marks the 60th anniversary of Edelman, the largest independent public relations firm in the world with 65 offices globally. Though local outpost Edelman Vancouver has not been around for quite as long, its general manager, Patti Schom-Moffatt, can relate to the tenacity and commitment required to run a successful PR company.

Read more at CPRS Vancouver


November 6, 2012 in External posts, Our Ideas

“What company do you work for again?!”

Edelman Canada’s The Little Give program is a great corporate initiative that emphasizes teamwork and contributes to local charities and non-profit organizations, helping them with their PR efforts.

Read more at Manifest

October 15, 2012 in External posts, Our Ideas

How Fashion (and other) Brands Can Leverage Instagram

While the audience of fashion-obsessed men and women is quite large, only a small sliver of them know what the day-in and day-out world of a large fashion brand is like. Instagram allows companies to humanize their brand and connect with a much more mainstream audience. Oscar de la Renta is a brand that has used the social space to give a larger audience access to its products with a click of a button. The@oscarprgirl Instagram account has 68,000+ Instagram followers and typically posts photos showcasing a “day in the life” of the brand.


August 24, 2012 in External posts, Our Ideas

Trust in Canadian Energy Sector Declines

We see the lack of trust in the energy sector starkly at work in B.C. Here, local governments, environmentalists and First Nations line up in opposition to oil pipelines through southern and northern B.C. Meanwhile, natural gas projects are hounded by critics of fracking and concerns about water use, the chemical composition of fracking fluids and even fracking-generated seismic activity. It’s time for companies in all sectors to turn their attention to regaining and earning trust.”

Read more from Edelman’s Ian Noble on how energy companies can positively influence public opinion and goodwill in BC Business.

July 6, 2012 in External posts, Our Ideas