“For Carolyn Merchant, the status quo just won’t do … Merchant has the view that just because something has worked before, doesn’t mean it will work again, or even that it’s the right thing to do.”
Carolyn Merchant, senior account manager, corporate, Toronto, has been recognized as one of Marketing magazine’s 30 under 30 for 2015. Read the full story here.
Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up weekly. This edition of Digital Digest was edited by Erin Collett, Caitlin Stewart, Charlotte Macgregor, Emily Miller, and Jill Pastirik.
Like Dorothy and her gaggle of pals in the Wizard of Oz, we ventured down the Yellow Brick Road this week, to the Emerald Palace of branded comms, where, as it turns out, things are not always what they appear to be. This week’s Digital Digest focuses on campaigns that have cleverly dribbled past consumers’ ad blindness by using unexpected platforms and emphasizing aspects other than brand names and logos. Here’s how they did it:
Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up weekly. This edition of Digital Digest was edited by Erin Collett, Caitlin Stewart, Charlotte Macgregor, Rob Small, Jill Pastirik and Lauren Gross.
This week it wasn’t difficult for us to find a theme. Overwhelmingly, the topic of consent is everywhere we look, and for good reason: There is still a lot of confusion about what this word truly means, whether it be from a relationship perspective or for brands trying to interact with consumers. The time to highlight the importance of consent is overdue. We are behind in our efforts to respect and communicate boundaries. Fortunately, organizations are taking action, and finding different ways to approach the topic. We look at some of the current campaigns, and salute those who are putting this at the forefront. Read more »
Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up weekly. This edition of Digital Digest was edited by Charlotte Macgregor, Erin Collett, Rob Small and Melissa Vekil.
It can be hard to think outside the box, but since the digital space isn’t exactly experiencing a content drought right now, this is the moment to get the creative gears turning. This week’s picks are digital-advertising focused – some good, some not-so-great, but all carefully considered. The balance with tried-and-true content versus out of the box, crafty thinking may be love/hate for some brands trying to make their way in the world, but there’s no denying that with the right research, strategy and execution, success can come from any mind, anywhere.
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Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up weekly. This edition of DigitalDigest was edited by Rob Small, Erin Collett, Charlotte Macgregor, Matt Beck,Emily Miller and Kira Borys.
You know when you’re really excited to tell your friends a story and it gets received with a, “so anyways…” Sometimes we see brands push out campaigns that get the same reaction, which on top of other issues, is a big waste of money (and makes viewers uncomfortable or just plain bored). If your brand is going to invest in a campaign, or even send a simple tweet, be sure you can answer “so what?” if someone asks – because even if they don’t say it out loud, you can bet they’re thinking it. This week’s Digital Digest takes a look at the brands who nailed it and a couple who may want to hit the drawing board.
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“We brought [Ryan] on because we believe there’s some really interesting opportunities, work and clients here … We have the opportunity to really up the promotion and integrate what we’re doing in more of a creative way.”
Ryan Semeniuk has joined Edelman Vancouver as Creative Director, bringing more than a decade of experience at top advertising agencies. His hire signals the company’s commitment to delivering highly innovative and integrated communications marketing work. Read the full story from Strategy.
“Yes, content is king, but distribution is Queen and the platforms [you share it on] are God,” said Zaman, whose PR clients regularly ask how to get more views and value out of their content. “Consider it like a record: it might be critically acclaimed but you also want it to be commercially successful.”
CPRS Toronto held a Paid Media in Public Relations event where Saeed Zaman, Senior Account Director and Paid Media Lead at Edelman, was on a panel of Canadian communication experts talking about new paid channels and sharing best practices on developing excellent content. Read the full article here.
“Dan Ovsey recommended trying to bring the journalists into the story. Let bloggers, journalists and other influencers test things out and ask questions when you pitch your idea or send them product samples. Encourage them to give you honest feedback, statements and quotes in return. When you type up your press statement, be sure to include the opinions and quotes of the reporters you reached out to”.
“First, and most obviously, startups are new to the marketplace and have little mindshare among the public. Second, the impacts of new and innovative products and services that target businesses and consumers aren’t always easily understood, and in some cases are met with real skepticism. If you can articulate your story well, you can raise potential barriers to adoption and get people excited about what your company is trying to achieve”.
Jason Kinnear, senior vice-president and national technology sector lead of Edelman Canada, discusses with Aislinn Malszecki, Associate, Online Content on the entrepreneurship programs team at MaRS, the latest trends in startup public relations and why PR is a powerful tool for supporting your business objectives. Read more on MaRS here.
We’re thrilled to announce that for the fourth year in a row, the Great Place to Work® Institute has named Edelman Canada one of Canada’s Best Workplaces and one of Canada’s Best Workplaces for Women!
Check out the article in today’s Globe and Mail here!
Our very own Jordan Doucette, National Executive Creative Director, will be on the public relations jury for the 2015 CLIO awards. The deadline for entries is May 15 and the awards will be held at a ceremony in New York on Sept. 30. Read more in Strategy here.
“It’s easy to assume that the natural leaders in your company will always display those winning qualities. But if the executive team doesn’t make a conscious effort to lead those leaders – and that includes communicating with them frequently and openly – the trust that’s so crucial to retaining and nurturing these top-performing employees will be lost.”
In this edition of the Globe Careers’ Leadership Lab series, Lisa Kimmel, president of Edelman Canada, discusses the big transition occurring at Edelman with restructuring the way our teams operate. Despite the uncertainty that comes with a big transition within a business, Lisa lists some key insights from her own experience and Edelman’s Employee Engagement team, on how treating employees well will nurture them into leaders. Read the full article here.
“The most memorable milestone for me was a project we worked on last June during NXNE called the MiO Squirtcar. In response to a client brief to make news of their title sponsorship of the festival, the team at Edelman came up with this crazy idea to turn a working Queen St. streetcar into an actual venue for the festival. We worked with NXNE and Much to curate some amazing bands that played on the streetcar for all four nights of the music festival.”
Ryley Murray, Earned Media Specialist and Account Manager of Edelman’s consumer team, was featured in Today’s Notable Young Professional where she talks about her love for media relations, telling incredible stories about her clients and what she’s learned through unexpected challenges in her career. Read the full article here.
“Over the last few years, [Edelman] has been moving towards a model that gives the work to the office that is best suited to the creative need. Promoting people into positions with a national purview is meant to provide more guidance in deploying those capabilities, both at a regional and national level.”
Edelman Canada promotes five people up the ladder, allowing the agency to deliver better work for their clients across a national level. Read the full article here.
“Kimmel has, simply put, revolutionized her office’s corporate culture. A strong believer in the value of employee satisfaction, she used her keen insight to usher Edelman Toronto into an unparalleled era of growth and verve.”
Lisa Kimmel, General Manager of Edelman Toronto, was recently profiled in the Jewish Review. Read the full article beginning on page 50, Being a People Person: The Strongest Level of Leadership here.