Edelman Canada offers several training modules to support our clients’ strategic communications priorities. We arm leaders and client or public-facing employees with the tools they need to effectively manage media interviews and presentations, regardless their nature or setting; manage difficult conversations with authority and confidence.

We also offer communications professionals practical tips for building media and communications strategy, teach them how to pitch reporters effectively, how best to manage and grow media relationships, and how to mine for stories and stay plugged into the news cycle in a productive way; and deliver tailored training sessions regardless of the circumstance.

Sophie Nadeau, Vice President, Reputation, Executive Training & National Earned Media Lead

Sophie leads Edelman’s Executive Training practice in Canada and has 25 years of experience in storytelling and public relations. In her time with the firm, she has counseled more than 100 companies and organizations as they navigate challenging media issues. Prior to her time at Edelman, she counseled two U.S. Ambassadors to Canada, the Auditor General of Canada, and trained countless clients in the public and private sector on how to connect to audiences through the media. Sophie spent the first decade of her career in journalism in a variety of roles at CTV, CBC, CPAC, and elsewhere.