Rigorous insights and analytics drives performance

Working closely with our clients, we uncover insights that shape strategy, define our communications approach, and create maximum impact. By measuring campaigns, we evolve in real-time, optimizing performance and ensuring the best return on investment.

 


Catherine Yuile, Executive Vice-President, Insights & Analytics

Catherine is the Senior Vice President of Insights & Analytics, leading a national team that develops and implements measurement strategies to drive better business insights, decisions, and actions.

Catherine has more than 20 years of experience in market, media and advertising research, is a member of the MRIA, and has published work in Strategy, VUE, and Grocery Business magazines.