Strategically powering content for maximum impact.

Breaking through the clutter and empowering our clients to reach precise audiences and goals, our comprehensive paid media capabilities include executions in traditional, digital, social, and search media platforms. Whatever the campaign, we know how to get the most out of it by amplifying owned and earned content.


 

Greg Whitfield, Senior Vice President, Performance Intelligence

Greg leads the Paid Media (Performance Intelligence) division of Edelman Canada, a national team that uses insights to develop strategic paid advertising campaigns that deliver measurable business outcomes.

Greg has 20 years of traditional and digital media advertising experience, working across various media and full-service B2C and B2B marketing agencies, as well as on the client-side, in the U.K. and North American marketplaces. Having worked on all major categories throughout his career, Greg helps advertisers use data to deliver effective paid solutions at each stage of the consumer journey.