Shaping strategy and transforming insights into results.

Every strategy we develop begins with a search for hidden insights and human truths. These allow our team to bring integrated, multi-channel programs to life in a way that authentically connects with audiences and, in turn, drives business results.



Laura Kim, Senior Vice President, Innovation and Strategy

Laura leads Edelman’s strategy and innovation practice in Canada. Over her career in the US and Canada, she has consistently delivered growth for businesses of all sizes and challenges, from start-ups to global brands.

Laura uses her deep experience in all forms of strategy to create, position, and reposition brands to win in their categories. She guides integrated communications and purposeful innovations that earn people’s trust, love, and business.