Bianca Boyd is Chief Operations Officer (COO) at Edelman Canada.
Prior to her role as COO, Bianca held positions as Interim General Manager, Edelman Calgary and Vice President, Toronto Corporate Practice. In these primarily client-facing roles, Bianca led some of Edelman Canada’s largest and most complex files across both private and public sectors, promoting, protecting and evolving corporate reputations. With more than a decade of marketing communications experience, Bianca has worked with some of Canada’s most prestigious companies to transform the way they show up for employees, customers and shareholders.
She is also one of the Edelman Global network experts in Executive Positioning – an increasingly critical body of communications work as Canadians are looking to CEOs to stand up for employees and make a difference in society today.
Prior to joining Edelman, Bianca helped innovate communications at Walmart, holding key roles across internal communications, marketing and ecommerce – both in Canada and in The San Francisco Bay area with Walmart’s global ecommerce group. Her time at Walmart coincided with one of the most transformative and disruptive in their history, as their competitors quickly changed from Sears and Target to Amazon and Alibaba.
On a personal note, Bianca is an animal lover. On weekends you can catch her on a horse or snuggling her German Shepherd, Pippa.