People

John Larsen

John Larsen

John Larsen is General Manager of the Calgary Office and Executive Vice-President & National Practice Lead (Crisis & Reputation Risk). With more than 25 years of expertise, John has held leadership positions at PR agencies, within government, and in the corporate sector.

He was the founder of Corpen Group Inc., Canada’s largest independent critical communications firm. John has managed political campaigns, taught at four Canadian colleges and universities and has also served 31 years as an officer in the Canadian Armed Forces. He holds a master’s in communications, is a graduate of the Canadian Forces Command & Staff College, and has completed executive education in leadership at Harvard University.

He is a recipient of the International Association of Business Communications (IABC) ‘Master Communicator’ Award – the highest honour in the public relations industry – and in 2014 he was designated as a member of the Institute of Corporate Directors (ICD.D).

John is an avid diver (warm water preferred) and avid (but slow) expedition cyclist and mountaineer (who avoids looking down).