Laura brings a unique and powerful style of strategy to every aspect of the business and brand. Her background in cognitive psychology, extensive experience in global brand transformation, and constant integration of strategy and creative are what bring disproportionate growth to her clients.
As Chief Strategy Officer of Edelman Canada, Laura ensures that meaningful audience connections are what drive the work, from cultural movements to brand reinventions to new business models. Her singular analysis of people's relationships—with the category, the brand, and each other—build unexpected strategies with unmissable results.
Throughout her career in the US and Canada, Laura has created change at scale: building research and strategy at SapientNitro; co-creating the innovation group at Leo Burnett Chicago; and growing complex, category-leading brands such as Unilever, Tencent, Activision Blizzard, Tim Hortons, McDonald's, Pfizer, Allstate, and President's Choice.