Newsrooms and journalists use their stories to drive reach, subscriptions, and their social license to be in business. But, news brands, companies and platforms have other ideas. The shorthand in the backrooms is mixed: sponsored content, native, advertorial. On this episode of The Middle, host Sophie Nadeau dives into the sometimes-confusing world of paid content and search with Sean Stanleigh, managing editor of the Globe and Mail's Content Studio, and digital columnist and expert Ramona Pringle.
“If we are not transparent with our readers and they feel like the wool is being pulled over their eyes, then that's a problem for the brand overall.”