Building on two decades of experience in researching and analyzing trust, Edelman has developed a methodology for companies to measure, analyze, and manage their Trust Capital. Edelman Trust Management (ETM) is a suite of powerful, flexible analytical tools and consulting services that help companies and organizations better understand the extent to which they are trusted and how they can successfully manage this precious asset.


Jennifer McLeod Macey, Executive Vice President, National Lead, DXI

Jennifer leads the national team to develop and implement measurement strategies and drive better business insights, decisions, and actions.

Jennifer is a Certified Analytics and Insights Professional (CAIP) with 20 years of experience.