2024 Edelman Trust Barometer

We have studied trust for more than 20 years and believe that it is the ultimate currency in the relationship that all institutions — companies and brands, governments, NGOs and media — build with their stakeholders. Trust defines an organization’s license to operate, lead, and succeed.

Edelman’s proprietary trust research, the Edelman Trust Barometer, turns the deep data we collect into real-world insights. Our trust consulting platform, Edelman Trust Management, interprets those insights to help our clients plan, make decisions, and take action. Further, our research institute and learning laboratory, Edelman Trust Institute, publishes data-driven insights that inform leadership, strategy, policy, and sustained action across institutions.          

Edelman trust Barometer 2024

The Canadian data for the 2024 Edelman Trust Barometer is now live! This year’s theme is trust and innovation. Download the report to explore the findings.