At a time when the world has been challenged by geopolitical conflict, economic uncertainty, climate threats and social inequalities, the stakes for business failing to take a stand and engage on societal and geopolitical issues has never been higher.
The 2022 Edelman Trust Barometer Special Report: The Geopolitical Business, conducted in 14 countries – including Canada – with 14,000 respondents between April and May, evinces that there is a new values mandate for business to be an ethical participant in society.
In Canada, there is an irrefutable call for business action to now extend to geopolitics, as the majority of Canadians want businesses to add geopolitical issues to its agenda. See the full Canadian report to uncover the expectations being placed on businesses in Canada amidst the current state of geopolitical affairs.