Every year, Edelman Canada employees across the country take part in The Little Give, our annual corporate social responsibility initiative that dedicates a little bit of seed money and a whole lot of time and energy to worthy, local non-for-profit organizations.
Established in 2008 by Edelman Vancouver and inspired by Oprah’s Big Give, Little Give is a time when we pause as an agency and volunteer our time and employees’ diverse skill sets and passions to give back to the communities in which we live in a meaningful way.
As part of the 2022 The Little Give, over 200 staff rolled up their sleeves in support of the BGC (formerly Boys and Girls Club) Canada in all five cities Edelman has offices: Calgary, Ottawa, Montreal, Toronto and Vancouver. Collectively, we cleaned and organized spaces, prepped meals and activities for kids and youth, power washed exteriors, planted flower and vegetable gardens, painted and put in new flooring.
BGC Canada is a non-profit organization dedicated to providing safe, supportive places for children and youth to experience new opportunities, overcome barriers and develop positive relationships, confidence, and other valuable life skills.
Edelman Canada is honoured to be able to work with individual BGC Canada chapters, determine local needs and pitch in to do what we can to help such a worthy and deserving organization.
The Little Give is part of how Edelman Canada gives back to our community, and is aligned with our Global Citizenship Program. Giving back to the community has been embedded in Edelman’s culture since Dan Edelman opened the firm in 1952, and we are proud to continue that tradition today. We set up our formal Global Citizenship program in 2010 to better understand, shape, and more accurately record the impact Edelman and its employees are making around the world and creating a culture of citizenship at the firm. For our latest global report, see here.