We have studied trust for more than 20 years and believe that it is the ultimate currency in the relationship that all institutions — companies and brands, governments, NGOs and media — build with their stakeholders. Trust defines an organization’s license to operate, lead, and succeed.
Edelman’s proprietary trust research, the Edelman Trust Barometer, turns the deep data we collect into real-world insights. Our trust consulting platform, Edelman Trust Management, interprets those insights to help our clients plan, make decisions, and take action. Further, our research institute and learning laboratory, Edelman Trust Institute, publishes data-driven insights that inform leadership, strategy, policy, and sustained action across institutions.
Economic optimism has collapsed, a key force driving polarization and cycles of distrust. In this environment, how can we bridge societal gaps and forge a path forward together? Report available now.