THE 20TH ANNIVERSARY OF THE EDELMAN TRUST BAROMETER
The Edelman Trust Barometer is celebrating its 20th anniversary this year. Our annual trust and credibility survey remains the most robust exploration of trust across business, government, NGOs and media, gathering perspectives from more than 34,000 respondents in 28 markets.
2020: TRUST IN THE FUTURE
The global trust crisis is deepening. Faced with breakneck technological advances and political turbulence, people around the world are questioning whether society’s long-standing institutions can effectively lead us into the future. Without trust, it becomes difficult to collaborate and take collective action to solve large, pressing problems. Without trust, shared prosperity becomes impossible, widening divides.
On February 19, Edelman Canada CEO Lisa Kimmel presented the global and Canadian findings of the 20th annual Edelman Trust Barometer. Watch this year's panel event below which explores results, as well as key themes and macro-trends driven by the events of the last two decades.
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