About the Middle
The Middle is all about what happens when public relations, journalism and marketing meet. We go behind the scenes to talk about telling (and selling) stories to evolving audiences. The Middle brings together innovative thinkers from all sides of media. Trading notes. Straight up. The Middle is produced by Edelman Canada and recorded in Toronto.
Episode 1: Steve Rubel and Mark Ingram
What does the future of media look like? Okay, that's a big topic. But our media geeks still take it on, talking fake news and "trumours," ultra-niche content distribution, and where trust fits in. Steve Rubel, Edelman's Chief Content Strategist and Mathew Ingram, Chief Digital Editor at the Columbia Journalism Review join host Sophie Nadeau, Edelman Canada's National Media Lead, to shed some light on what media might look like in our increasingly digital - and polarized - world.
"I like to say, while content is king, distribution is King Kong. The people who really understand the new dynamics of distribution and adapt their content accordingly will be the ones who will succeed."
- Steve rubel, Edelman's chief content strategist
The Middle: Episode 1 recorded June 6, 2018.
Sophie Nadeau, National Media Lead, Edelman Canada