Bringing together the wide-ranging Data, Insight, Analytics, Research and Data Science capabilities of Edelman, our DXI (short for Edelman Data & Intelligence) team provides data and analysis to help clients with their communications and other strategic needs.
We’re insights professionals at heart, keeping abreast of methodological advancements as they evolve. Our DXI team has skillsets encompassing primary and secondary market and audience research, performance marketing, and advanced analytics, underpinned by a deep network of preferred data and technology providers and proprietary solutions.
Utilizing data and intelligence to make communication more authentic and engaging, we help organizations build trust-based relationships with their audiences and stakeholders.
Please visit Edelman DXI to learn more.
Jennifer McLeod Macey, Executive Vice President, Regional Lead
Jennifer is the EVP of insights and analytics, leading a national team that develops and implements measurement strategies to drive better business insights, decisions, and actions. Jennifer is a Certified Analytics and Insights Professional (CAIP) with 20+ years of experience.