Significant disruption in the media ecosystem has fundamentally changed how audiences consume news and altered how newsrooms cover stories. The Canadian market continues to experience pressure from US competitors and a noisy environment overall. Traditional media, however, remains the most trusted information source in this country and the most powerful way to get your story across.
In this shifting communications landscape, we continue to redefine the way stories are told. We take a multi-channel, integrated approach to social, digital, and traditional media and maintain strong relationships across outlets.
Our team of experts and seasoned practitioners have deep and meaningful relationships with every Canadian newsroom that matters. In combination with our data-informed strategy, this serves to best support clients as they work to navigate their media needs.
Jody White, Senior Account Director
Jody White is a Senior Account Director, earned strategist and media trainer with Edelman Canada. Fresh from a 14 year journalism career, Jody brings a wealth of storytelling and narrative development skills in addition to a deep understanding of Canada’s news media landscape.
His experience in the newsrooms of The Canadian Press, Globe and Mail and other media outlets give Jody connectivity to some of the top journalists in the country, and his media training clients benefit from his years spent on the other side of the microphone.