Edelman’s Health offering is a complete, turn-key solution that allows clients to tap into our deep expertise across a wide range of communication needs. With our finger on the pulse of the rapidly changing world of healthcare – and the evolving expectations of patients, providers, and partner organizations – we develop integrated, data-fueled communications solutions that engage audiences, change minds, motivate change, and meet business objectives. 

Our expert team understands the increasingly complex political, regulatory, and competitive environment in which our clients operate, and the challenges Canadian patients face daily – from the rise of chronic disease, long wait times, and fragmented care, to the implications of new patient engagement tools, data access, and technologies, to the pricing pressures with planned PMPBR regulations and the promise of a national, universal pharmacare program.  

Since our national Canadian Health practice was founded almost 25 years ago, we have had the privilege and the honour of developing and executing numerous award-winning, integrated communications campaigns for breakthrough brands.

This success drives to constantly evolve in meeting the needs of our clients. Our combination of content expertise, industry experience and detailed execution explains why our clients turn to us for their health communications needs. 



Dana Singleton, Senior Vice President, National Sector Lead, Health

Dana Singleton has worked in healthcare communications for more than 15 years and has a rich understanding of the opportunities that companies must make a difference in how healthcare is delivered in this country.

Dana is relentless in her pursuit of insight-driven campaigns, and has partnered with health and wellness clients across the spectrum, from pharmaceutical companies, wellness organizations, healthcare practitioners, and patient advocacy groups to deliver programs that break through and drive impact. She leads with empathy and kindness, and clients value her transparency, her ability to understand the challenges of the client world, and her passion for delivering excellence.