Technology is evolving at warp speed. Our team works with clients to help them see around corners and positively impact their customers and the world at large. We help stakeholders understand the value of complex technologies by creating beautiful, simple narratives that spark inspiration and action – crystalizing the core benefits for people who don’t need or care to understand the how it happens.  

Edelman’s diversified service offering helps clients better evolve, promote, and protect their brands and reputations in the current market. In addition to our core areas of expertise — including earned media, consumer marketing, digital and public affairs — we offer our clients strategic planning, creative, data and intelligence and paid media services, all accessible via a simple one-point-of-contact client service approach.  

Drawing on our unparalleled understanding of the tech sphere, our award-winning team helps clients break through the sector's clutter and deliver results that shape reputation, connect with customers, build brands, and move businesses forward in Canada and around the world.


Michael Thomson, Executive Vice President, Technology Sector Lead

Michael is Executive Vice President, Technology Sector Lead for Edelman Canada. Michael helps brands develop their innovation narrative and provides counsel on how to effectively deploy that narrative across the marketing mix, driving their key stakeholders to action. The technology team’s expertise spans the full gamut from consumer tech to niche B2B storytelling.