You’d think the boss would want to talk more. But, the truth is – in Canada at least – business leaders are among the most difficult group to convince to do media interviews or other forms of public engagement. Their reluctance isn’t helping trust numbers for business leaders in Canada. On this episode of the Middle, the business of being the boss. Host Sophie Nadeau discusses the challenges of engagement with Derek DeCloet, an executive editor with the Globe and Mail, and Lisa Kimmel, President and CEO of Edelman Canada.
“At times it’s really painful to get them to come out and say anything that isn’t totally bland or boilerplate. And, it’s not true they have nothing to say. If you take them out to lunch or off the record they’ve always got things to say and usually quite interesting”
- Derek DeCloet, Globe and Mail