Bianca Freedman is Chief Executive Officer (CEO), Edelman Canada, where she assumes responsibility for key client relationships and leads Edelman’s major initiatives in the region, cultivating a culture of collaboration, innovation, and transparency across five offices with more than 220 employees. Bianca’s promotion to CEO of Edelman Canada in 2022 reflects her exceptional leadership abilities and relentless pursuit of excellence.
Bianca has played an instrumental role in establishing Edelman as a leading communications firm in Canada. Prior to her position as CEO, Bianca held positions as Chief Operating Officer (COO), Edelman Canada, General Manager, Edelman Calgary, and Vice President, Toronto Corporate Practice. Throughout this time, Bianca has worked with high-profile clients to transform the way they show up for employees, customers, and shareholders to achieve outstanding results. With Bianca’s guidance as COO, Edelman experienced its strongest performing years in the firm’s history in Canada.
With Bianca’s leadership, Edelman Canada continues reign as a top communications firm in the region that delivers award-winning work. In her first year as CEO, Edelman Canada was recognized on the 2023 Best Workplaces in Canada, Best Workplaces Managed by Women, and Best Workplace for Women lists by Great Place to Work.
Bianca is one of Edelman Global Network’s experts in Executive Positioning – an increasingly critical body of communications work as Canadians look to CEOs to stand up for employees and make a difference in society.
Driven by her desire to help foster a more diverse, equitable and inclusive talent pool in the industry, Bianca sits on Humber PR’s Advisory Board and is a mentor to youth focused organizations dedicated to removing barriers to entering the workforce and accelerating high potential talent. She is also a past program volunteer at CARD, The Community Association for [Equine] Riders with Disabilities.
Prior to joining Edelman in 2013, Bianca helped innovate communications at Walmart, holding key roles across internal communications, marketing and ecommerce – both in Canada and in The San Francisco Bay area with Walmart’s global e-commerce group.