Bianca Freedman is the Chief Executive Officer of Edelman Canada, where she leads strategic client relationships and drives key initiatives across five offices and 280+ employees. Known for her inclusive leadership and relentless focus on the client experience, Bianca fosters a culture of collaboration, innovation, and transparency that continues to make an impact on the communications marketing landscape in Canada.
Since becoming CEO in late 2022, Bianca has led Edelman Canada through a period of strong growth. The firm has earned recognition as one of the top agencies in Canada by PRovoke Media, was named one of North America's top agencies by The Drum and Strategy magazine, IABC Large Agency of the Year in 2025, continues to be celebrated as a workplace of choice. Edelman Canada has been named a Best Place to Work for 14 consecutive years and was recognized in 2025 as a Best Workplace Managed by Women.
Bianca is the youngest regional CEO in Edelman’s global network. She held previous roles at Edelman as Chief Operating Officer, Canada General Manager of Calgary, and Vice President of the Toronto Corporate Practice. Throughout her career, Bianca has partnered with leading brands to transform how they engage employees, customers, and stakeholders, consistently driving results.
Bianca serves on Humber College’s PR Advisory Board, The Globe and Mail Cannes Lions Advisory Board, and is a mentor for youth-focused organizations dedicated to eliminating barriers to employment and accelerating high-potential talent.
Before joining Edelman in 2013, Bianca held communications and marketing roles at Walmart in both Canada and the San Francisco Bay Area.
In her spare time, you can catch Bianca running, hiking or watching reality TV, in no particular order.