Shaping strategy and transforming insights into results.

Our strategies design how brands can solve real problems, through its internal and external actions, innovations, and communications, to grow relevance and trust. These strategies drive integrated programs that result in business and brand growth. 
 



Laura Kim, Chief Strategy Officer

Laura leads Edelman’s strategy and innovation practice in Canada. Over her career in the US and Canada, she has consistently delivered growth for businesses of all sizes and challenges, from start-ups to global brands.

Laura uses her experience in all forms of strategy to create, define, and reposition brands to win in their categories. She guides integrated communications and purposeful innovations that earn people’s trust, love, and business.