Growth starts with change. Change starts with strategy. 

Who are the people that will grow your business? What barriers do we need to overcome? How can we change their hearts, minds, and behaviours to reach our objectives? 

Edelman Strategy isn’t about earning attention, but earning action. The changes you need to invest in to grow your brand and bottom-line. We are solution-agnostic from research to results. The problem guides the solution, and the audience guides the approach. 

With award-winning expertise in brand development, business growth, social & digital marketing, PR, and innovation, Edelman can deliver that growth no matter where strategy leads us.

Laura Kim, Chief Strategy Officer

Laura leads Edelman’s strategy and innovation practice in Canada. Over her career in the US and Canada, she has consistently delivered growth for businesses of all sizes and challenges, from start-ups to global brands.

Laura uses her experience in all forms of strategy to create, define, and reposition brands to win in their categories. She guides integrated communications and purposeful innovations that earn people’s trust, love, and business.