For brands, trust matters more than ever before, unlocking new consumer-brand relationships and converting consumers from casual purchasers to brand loyalists and advocates. In the face of urgent calls for systemic change and the global outcry against social injustice, it is time for brands to educate, advocate for change, but above all else, look within and get their house in order.

Read the Canadian results of the Trust Barometer Special Report: Brand Trust in 2020



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