The Edelman Trust Barometer

The Edelman Trust Barometer 2018: The Battle for Truth
Fake news. Rising social activism. Growing populism. Upheavals in government leadership. What are the expectations for leaders in today's volatile landscape?

Now in its 18th year, The Edelman Trust Barometer is our firm's annual trust and credibility survey. The 2018 online survey sampled more than 33,000 respondents across 28 global markets. This year, we see a growing polarization across the countries surveyed, with some showing dramatic increases in trust in business, media, government and NGOs, and other countries showing steep declines in trust.

On February 14th, we launched the Canadian Trust Barometer results, presented at the Toronto Region Board of Trade. Edelman Canada’s President & CEO, Lisa Kimmel, was joined by panelists, Matthew Harrington, Global Chief Operating Officer, Edelman; Kirstine Stewart, President and Chief Revenue Officer of TribalScale; Rahul Bhardwaj, President & CEO, Institute of Corporate Directors; and Hon. Peter MacKay,Partner at Baker McKenzie and Former Minister of Justice and Attorney General.

If you're curious to see the highlights from the event, check out the video below:

Edelman 2018 Trust Barometer:
Live Panel Event at Toronto Region Board of Trade

You can watch the full event, along with Q&A of Lisa and the panelists here.

You can also watch Edelman executives around the world -- including our own President & CEO, Lisa Kimmel -- shares their insights from this year's results.

Interested in diving into the results? Sign up to receive a full copy of our Canadian Trust Barometer Report.