Edelman is the leading independent global PR firm. We’re pushing the boundaries of traditional PR, using the latest social media and digital tools to establish a new era of public engagement between organizations and their constituents. With offices in Montreal, Toronto, Ottawa, Calgary and Vancouver, and affiliates from coast to coast, Edelman Canada is helping to re-define 21st century communications for local and national clients across the country.

our work

Feature Image MiOsquirtCar
CAO Feature Image
Kraft Hockeyville Feature Image (UPDATED)
FeaturedImageOntarioGraphite
FeatureImage_YearintheLike
FeatureImage_AHA_2
FeatureImage_Juice+
FeatureImage_Jello
FeatureImage_EMS_MSVillage
FeatureImage_Canon
FeatureImage_Knorr

our ideas

Lisa Kimmel Appointed to President and CEO, Edelman Canada

LisaKimmel_MatthewHarrington

President of Canadian operations for leading global communications marketing firm takes on additional role of CEO, Canada

February 8, 2016, TORONTO – Edelman today announced that Lisa Kimmel has been appointed to president and CEO of Edelman Canada. In her new role, Kimmel will continue to cultivate senior client relationships while leading Canadian strategy development and execution for the firm. She will also continue to drive new business efforts for the agency on a national basis, and set the company direction and long-term vision for Canada.

“Edelman Canada thrives under Lisa’s leadership,” said Matthew Harrington, global chief operating officer, Edelman. “From best-in-class creative and digital work being delivered for clients across Canada, to expanded expertise resulting from a growing Ottawa office, a recent acquisition in Montreal and strategic new hires, Canada continues to shine and remains one of Edelman’s first movers globally.”

One year ago, Lisa was promoted to president, Canada, after serving as general manager of Edelman’s Toronto office for six years. Since then, Lisa has led the firm’s pivot from PR to communications marketing, while counseling some of Canada’s most recognizable brands and earning accolades — including induction into the WXN Hall of Fame as one of Canada’s Most Powerful Women.

“I’m extremely honored to take on the role of CEO, Canada,” said Kimmel. “We’ve been strategic in developing a unique earned-centric, social-by-design approach that has proven to move the needle for our clients. We will continue to deepen our expertise and refine our offerings, to bring the most innovative solutions to bear for our clients.”

Lisa’s appointment is effective immediately. John Clinton, North American head of creative and content, continues as Canadian chair and is a strategic advisor to the business and key clients.

About Edelman
Edelman is a leading global communications marketing firm that partners with many of the world’s largest and emerging businesses and organizations, helping them evolve, promote and protect their brands and reputations.

Our Canadian business has matured from one that has been primarily geography- and practice-focused to one that is also specialty-focused. Our offices in Vancouver, Calgary, Toronto, Ottawa and Montreal offer several specialized areas of expertise — including creative, crisis & risk, public affairs, insights & analytics, paid media and digital — to deliver best-in-class work to our clients in today’s complex media landscape.

Edelman was named The Holmes Report’s “2015 Global Digital Agency of the Year”; one of Advertising Age’s “Agency to Watch” in 2014; one of Forbes’ “14 Most Influential Agencies of 2014”; and was awarded the Grand Prix Cannes Lion for PR in 2014. In Canada, Edelman was among the top three finalists for Marketing Magazine’s 2014 Agency of the Year and has been named one of the Great Place to Work® Best Workplaces in Canada and Best Workplaces for Women.

February 8, 2016 by in Our Ideas | 0 comments

Digital Digest #259: A Matter of Trust

Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up weekly. This edition of Digital Digest was edited by Jill Pastirik, Charlotte MacgregorErin Collett and Emily Miller.

Earlier this week, we hosted our annual Trust Barometer event in Toronto, revealing that trust in all four Canadian institutions (business, NGOs, government and media) have climbed to their highest levels since 2012. With that in mind, Canadians still believe that leaders aren’t meeting expectations when it comes to transparency and acting ethically. Trust is tricky. As Warren Buffet so eloquently put, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” Despite his wise words, we still see campaigns that make you go, “how did this get approved?” This week’s Digital Digest takes a look at some recent campaigns that may be compromising levels of trust and gentle reminders to sleep on some ideas before executing. Read more »

February 5, 2016 by in Digital Digest, Our Ideas | 0 comments

Read more of Our Ideas »

our leadership

John Clinton, CEO, Edelman Canada
Lisa Kimmel, General Manager, Edelman Toronto
Paul Welsh-Chief Commercial Officer-Canada-200x200
tristan roy 2
Scott Evans cropped
anderson1
Laurie_Stretch_Jan_2013[1]
eve-featured
BobRichardson2_printsize_cropped
linkedin_Andrew_Simon_v2
Darcy