Seasoned practitioner to lead top communications firm in the city
September 30, 2015, VANCOUVER – Edelman today announced the appointment of Bridgitte Anderson to general manager of Edelman Vancouver, effective immediately. Anderson, who has been with the firm for four years and previously held the role of senior vice president, Corporate and Public Affairs, will now lead the office’s team of more than 50 professionals.
“Bridgitte has been an integral member of the Edelman Vancouver team for several years and she brings more than 25 years in extensive client service, media and public affairs experience to the role,” said Lisa Kimmel, president, Edelman Canada. “I am confident in Bridgitte’s ability to lead the team as we continue to evolve our communications marketing offering in the Vancouver market.”
Among her many career accomplishments, Bridgitte was the former press secretary to Premier Gordon Campbell. As a core member of Premier Campbell’s strategic advisory group, Bridgitte dealt with numerous issues and crises, including the introduction of the HST, the Carbon Tax and daily issues that arose during the 2009 BC Election. She traveled extensively with the Premier, providing key communications advice on several national and overseas missions with other Canadian Premiers and the Prime Minister.
Bridgitte was also an award-winning former journalist for CTV and BNN, providing coverage on international, national and provincial issues, major stock market and political stories.
Prior to her current role at Edelman, Bridgitte led the Corporate Communications practice in Vancouver and was part of Canada’s crisis and issues management team. She has provided strategic communications counsel, corporate reputation management, public affairs and media relations to clients such as Vancouver Airport Authority, Coast Capital Savings, Chevron, Vantage Airport Group and the Industry Training Authority. A seasoned media trainer, she has worked with numerous CEOs and executives for organizations such as Cathay Pacific Airways, Western Financial Group, Travel Alberta and Pembina Pipeline Corporation.
Bridgitte holds a Broadcast Journalist diploma from the British Columbia Institute of Technology and has earned the IAP2 Certificate in Public Participation. She is a frequent media commentator, appearing on radio and TV where she provides insight into current affairs and communications issues, and is vice-chair of the Women’s Leadership Circle at the Vancouver Board of Trade.
Edelman is a leading global communications marketing firm that partners with many of the world’s largest and emerging businesses and organizations, helping them evolve, promote and protect their brands and reputations.
Our Canadian business has matured from one that has been primarily geography- and practice-focused to one that is also specialty-focused. Our offices in Vancouver, Calgary, Toronto, Ottawa and Montreal offer several specialized areas of expertise — including creative, crisis & risk, public affairs, insights & analytics, paid media and digital — to deliver best-in-class work to our clients in today’s complex media landscape.
Edelman was named one of Advertising Age’s “Agency to Watch” in 2014; one of Forbes’ “14 Most Influential Agencies of 2014”; The Holmes Report’s “2013 Global Agency of the Year”; and was awarded the Grand Prix Cannes Lion for PR in 2014. In Canada, Edelman was among the top three finalists for Marketing Magazine’s 2014 Agency of the Year and has been named one of the Great Place to Work® Best Workplaces in Canada and Best Workplaces for Women.
Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up weekly. This edition of Digital Digest was edited by Erin Collett, Caitlin Stewart, Charlotte Macgregor, Emily Miller, and Jill Pastirik.
Like Dorothy and her gaggle of pals in the Wizard of Oz, we ventured down the Yellow Brick Road this week, to the Emerald Palace of branded comms, where, as it turns out, things are not always what they appear to be. This week’s Digital Digest focuses on campaigns that have cleverly dribbled past consumers’ ad blindness by using unexpected platforms and emphasizing aspects other than brand names and logos. Here’s how they did it: