Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up weekly. This edition of Digital Digest was edited by Rob Small, Erin Collett, Erin Meagher, Emily Miller, Lauren Gross and Caitlin Stewart.
We spend our weeks working within the rules. Dot every I, cross every T. In marketing, the chiefs tell us to be authentic, to stick to our branding guidelines and to follow some digitized version of the Seven Commandments. But it’s the end of summer and clearly the heat is hitting some brands pretty hard. This week we’ve featured a few brands who are doing things a little differently, defying some of marketing’s time-tested tenants. Target allied with a troll, Stoli’s Instagram content is the plain white T of the social realm and an NFL team is marketing to fans too young to even work part time. Confused? Give it a read and let your boss know it’s opposite day so you have to take the rest of the day off.
We are now more than two weeks into the longest campaign in Canadian history, and the Edelman Canada Public Affairs team is watching the polls, issues, campaigns and public conversations as they evolve. Read the team’s insights and learn about upcoming milestones in the latest Edelman Election Update (also available as a pdf).