Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up weekly. This edition of Digital Digest was edited by Charlotte Macgregor, Erin Collett, Rob Small, Jill Pastirik, and Kira Borys.
Earlier this week, one of our Edelman Ireland colleagues, Darragh, published a blog post on the importance of “why” in storytelling. Darragh was doing some research and was surprised by “how much of marketing had got lost in an abyss of bland content.” As a result, campaigns created temporary reactions instead of deeper connections – probably less than ideal. Given what he found, he urges all brands to ask, “Why do you do what you do? How are you different? And why do you matter?” This week’s Digital Digest touches on a few campaigns that got down to the why. Read more »
Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up weekly. This edition of Digital Digest was edited by Caitlin Stewart, Charlotte Macgregor, Erin Collett, Matthew Beck, Sarah Botros and Rob Small.
Consumers want to see authentic value in the products they purchase, which can be hard to convey in blatant product pushing. A way around this is to promote a certain lifestyle that your product fits into seamlessly, but how do you ensure your brand messaging doesn’t get totally lost? Finding the balance isn’t as cut and dry as it may seem. There are myriad ways that companies can show their audiences why they are the smart choice. From unconventional blind taste tests, to billboards made with fruit, to high-performance creativity, this week’s Digital Digest takes a look at a few companies who are taking a new approach to telling their brand stories. Read more »