Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up weekly. This edition of Digital Digest was edited by Victoria Neufeld, Rob Small, Charlotte Macgregor, Lauren Gross and Erin Collett.
Last Friday history was made. The U.S. Supreme Court finally legalized gay marriage and while not everyone was in favour of this decision (ignorance is bliss?), we couldn’t be happier for our neighbours south of the border. It couldn’t have aligned more perfectly with the end of Pride Month, creating a social media explosion. We couldn’t help but dedicate this week’s Digital Digest to our LGBTQ friends, family and colleagues – this one’s for you! Read more »
Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up weekly. This edition of Digital Digest was edited by Rob Small, Melissa Vekil, Charlotte Macgregor, Kira Borys and Erin Collett.
It doesn’t take a marketing guru to know that the who’s who of the industry gathered in Cannes this week to celebrate the best we have to offer. Canada is winning big at Cannes this year, bringing home 23 Lions so far, and the festival isn’t over yet. And after co-leading 2015 nominations for public relations agencies, Edelman took home six Cannes Lions for work on clients such as Adobe, Dove and the American Egg Board. We promise that’s our only shameless plug this week. From Tinder’s Cannes debut to a health-conscious Coca-Cola spoof and chic social strategies, this week we take a look at the brands that, in true-Cannes fashion, used creativity to change the course of communications. Read more »