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2025 Edelman Trust Barometer (EN)

The 25th anniversary edition of the Edelman Trust Barometer has revealed a profound shift to acceptance of aggressive action, with political polarization and deepening fears giving rise to a widespread sense of grievance.

January 28, 2025
Report

2023 Edelman Trust Barometer

Lack of faith in societal institutions triggered by economic anxiety, disinformation, mass-class divide, and a failure of leadership brought us to where we are today — deeply polarized.

February 21, 2023
Posts

Cannes 2023: Going back to the fundamentals to push the industry forward

The Cannes Lions International Festival of Creativity honours the brightest minds and groundbreaking ideas that shape the global creative landscape. This year, I had the privilege of being a Cannes Young Lions jury member and was blown away by the talent of the next generation.

July 20, 2023
Posts

Digital Predictions Cup 2023

It's that time of year again... "Nostradamus season." As the new year starts, leaders across marketing and communications have been busy formulating 2023 predictions.

January 16, 2023

QuadReal

Turning four real estate companies into a global real estate brand.

July 21, 2025
Report

Looking Ahead: How is trust shifting in 2022?

It’s been an incredible year, hasn’t it? Challenging, eye-opening, and, as we witness anger and disruption in the capital and at border crossings, frustrating. What we’ve collectively lived through during the COVID pandemic challenges the very idea of who we are as Canadians. It should also clarify how important it is that we pause and reflect on where we need to go.

July 11, 2025
Report

2022 Edelman Trust Barometer: Trust in Canada

We have studied trust for more than 20 years and believe that it is the ultimate currency in the relationship that all institutions—business, governments, NGOs and media—build with their stakeholders.

July 11, 2025