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Influencer marketing is a powerful tool that enables brands and organizations to reach their target audience in an authentic and engaging way.

We recently published our 2023 Canadian Trust Barometer Report – a detailed look at Trust in some of Canada’s key institutions, including business, government, media and NGOs. This year’s report painted a stark picture of a deeply – and dangerously – polarized world. And Canada was certainly no exception.

In September 2020, we had an urgent business need to engage and drive relevance among our target audience to raise awareness about a new AXE product (AXE Wild) to drive consideration and trial. The challenge? How can AXE resonate with Gen Z males and create real impact when AXE has not been speaking to them directly in four years, and is not perceived as cool in their eyes? 

Dove Men+Care stands for a new definition of masculinity – showing care for yourself and others. We saw a moment to demonstrate our brand purpose in a timely and relevant way when an exceptional moment of care happened in Canadian culture.  

Canada’s renowned national news anchor on CTV, (#1 news channel in Canada) Lisa LaFlamme, was abruptly let go with no cause after 35 years. Media speculation talked about her recent decision ‘to go grey’ as a key reason for the termination, causing an uproar from consumers who have grown up with Lisa as one of the most iconic news anchors in the country. 

Becel recognized the need to provide alternatives for their dairy-based products, and so came the launch of the Becel with Oat Beverage. We were tasked with driving awareness, consideration, and trial of their latest plant-based spread.

Atopic dermatitis (AD) is a chronic, painful and debilitating disease, that in some cases causes a person to itch up to 1,000+ times per day. This pervasive and relentless urge to scratch impacts all aspects of daily life, most significantly, a person’s ability to sleep.